Reference materials, practical guides, and checklists that help new sellers on Shopee and Lazada navigate the platform mechanics covered in the workshop.
The Seller Toolkit outlines the key reference areas covered during the two-day workshop. These topics form the practical foundation of running a Shopee or Lazada store, and the workshop walks through each one in detail with live demonstration and hands-on practice.
Participants receive printed and digital versions of key checklists and guides to take home after the workshop. This page gives an overview of what those materials cover.
A step-by-step checklist covering everything needed to complete your seller profile on both platforms. Includes required fields, document upload requirements, and verification steps for Shopee and Lazada.
A reference guide explaining how to structure product titles for both Shopee and Lazada. Covers character limits, keyword placement, prohibited terms, and examples of well-formatted versus poorly formatted titles.
Platform image requirements in a single reference sheet. Covers minimum dimensions, maximum file sizes, background rules for main images, and what is and is not allowed in product gallery images on each platform.
A walkthrough of the shipping configuration process for J&T Express and Flash Express on both platforms. Includes how to enable couriers, set shipping fees, schedule pickups, and handle waybill printing from the seller dashboard.
Sample message responses for common customer scenarios: shipping delay inquiries, return requests, item not received reports, and general product questions. Templates are written to be clear, professional, and neutral in tone.
Definitions for the key metrics displayed in Shopee Seller Centre and Lazada Seller Center dashboards. Covers shop score components, traffic metrics, conversion rate, response rate, and fulfilment rate with plain-language explanations.
All toolkit materials are explained and applied during the two-day workshop. Participants work through each guide in the context of their own store setup, so the reference materials reinforce practical experience rather than replacing it.
Printed copies of key reference sheets are provided to all participants on Day One. Digital versions are shared at the close of Day Two.
View Workshop Details
Shopee's seller interface is accessed through Shopee Seller Centre on desktop and the Shopee Seller app on mobile. The workshop covers both interfaces. Key areas include My Listings, My Orders, Marketing Centre, and the Performance dashboard. Shopee Chat is covered as part of the customer messaging module.
Lazada's seller interface is called Seller Center and is primarily a desktop tool. The workshop covers product management, order processing, and the data analytics section. Lazada University is mentioned as a supplementary resource. The customer messaging module covers Lazada Chat alongside Shopee Chat.