Two full days on a weekend, structured so that working people can attend without taking time off. Saturday and Sunday, 9am to 5pm, at our Makati City venue.
The workshop runs across Saturday and Sunday so that participants who are employed full-time can attend without needing to request leave. Sessions begin at 9am and close at 5pm each day, with a lunch break and two shorter breaks built in.
The two-day structure is deliberate. Day One covers account setup and product listing fundamentals. Day Two moves into operations, shipping, and performance management. Spreading the content across two days prevents information overload and gives participants an evening between sessions to process what they learned.
Creating a Shopee seller account and a Lazada Seller Center account from scratch. Completing your seller profile, uploading required documents, and configuring your shop name, description, and cover image. Understanding the difference between a standard seller account and a mall-level account, and what each requires.
How both platforms expect product titles to be structured, including character limits, keyword placement, and prohibited formatting. Writing product descriptions that are clear and complete. Selecting categories and subcategories accurately. Setting up variations for products that come in multiple sizes or colors. Publishing your first listing live during the session.
Platform image specifications including minimum resolution, aspect ratio, and background rules for main product images. Common reasons listings get rejected due to photo issues. Practical guidance on capturing usable product photos with a smartphone. How to edit and resize images without expensive software. What additional images to include in the product gallery.
Enabling J&T Express and Flash Express in your shipping settings. Understanding how platform-managed shipping differs from self-arranged shipping. Setting shipping fees for standard and bulky items. Booking a pickup from your address. Printing waybills directly from your seller dashboard. Tracking an order through to delivery and understanding what to do if a shipment is delayed.
Reading a return or refund request and understanding what the platform expects you to do. The difference between a platform-initiated refund and a buyer-initiated return. Writing customer message responses that are clear, professional, and protect your shop rating. Common message scenarios and how to handle them calmly. How response time affects your seller score.
Navigating the analytics sections of both Shopee Seller Centre and Lazada Seller Center. Understanding shop score components and what affects them. Reading traffic data, conversion figures, and order volume trends. Identifying which metrics are most relevant in your first months of selling. What to look at weekly and what to review monthly.
Any laptop with a modern browser and stable internet connection. Wi-Fi is available at the venue.
You do not need to have inventory ready, but knowing what you plan to sell helps you make the most of the listing sessions.
Even basic smartphone photos are fine. You can use these during the photo requirements module and the listing session.
Platform registration requires identity verification. A government-issued ID will be needed during the account setup module.
Reach out through the contact page with any questions about what to expect, what to bring, or how the registration process works.
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